Is red about aggression or about love?

27/04/2023

The meaning of the colour red can vary depending on culture and context, as colours have different symbolic meanings for different societies. In some cultures red may be associated with aggression or danger, while in others it may be considered the colour of love and passion.

For example, in Western culture, red is often used to symbolize love and romance, such as in heart symbols or in Valentine's Day decorations. On the other hand, in some Asian cultures red can be associated with great energy, happiness and prosperity, while in other cultures it can be considered the colour of sadness or death.

Is the colour red significant from the point of view of anthropology?

Anthropology is a scientific discipline that deals with the study of human societies and cultures. Anthropologists try to understand various aspects of human life, such as cultural traditions, values, religions, economics, languages, social organizations, the history and development of societies, the relationship between humans and nature, and many other areas. Anthropology aims to understand and explain the diversity of cultures, societies and the human race.

From the point of view of anthropology, the colour red has great significance. The colour red has been used in various cultures and religions around the world. It can symbolize various things, such as blood, life, love, passion, and danger, but also power and authority. In many cultures, the colour red is used for ritual purposes such as weddings, funerals, but also in military ceremonies. In some cultures, the colour red is considered lucky and is used for ornaments and clothing.

How does zoology look at red?

Zoology covers a wide range of topics. The goal of zoology is to better understand various aspects of animal life and to contribute to their protection and sustainable use in nature. And at the same time, zoology interests us precisely because it brings a view of man as an organism that is part of the surrounding animal world.

The colour red also has significance in the animal world and zoology deals with its significance in the context of evolution and adaptation. Some species of animals, such as birds, fish and insects, have a distinctive red colouration that helps them compete for mates or food sources that are critical to their survival. The red colour can also serve as a warning to a predator that the animal is dangerous, or as a signal to a potential mate about the animal's health. And so the colour red becomes a truly significant colour in the topic of mating and reproductive potential.

And what does psychology say about the meaning of the colour red?

In psychology, the colour red is considered a stimulating and intense colour that can have different meanings depending on the context and culture. For example, in Western culture, the colour red is often associated with love, passion and romance, but it can also express anger, danger and warning. In Eastern culture, the colour red is often used to symbolize happiness, joy and prosperity.

Colour psychology also talks about the physiological effects of red, which can increase heart rate, breathing and blood pressure. This may explain why the colour red is often used in marketing and advertising to attract attention and increase excitement and interest.

Research shows that exposure to the colour red can increase adrenaline levels in the body, which can lead to aggressive behaviour. In addition, some cultures consider the colour red to be a symbol of struggle and conflict. Therefore, in some situations, such as in dispute resolution or interpersonal conflicts, it could prove counterproductive to use the colour red.

The red colour in the workspace can be used in different ways depending on the nature of the work and the type of environment. If it is a job that requires a lot of physical energy and dynamism, the colour red can be used as a stimulator and motivator. It can be used to decorate walls or to decorate furniture and accessories such as carpets or curtains. However, for many people, it can be too stimulating and can cause anxiety or nervousness.

There are studies that deal with the use of the colour red to support leadership. According to research findings, leaders in red are perceived as more dominant and self-confident, as well as more charismatic and less insecure than leaders in other colours.

Research suggests that the colour red can have different effects on humans and animals. Some interesting research findings are:

  • Men found women in red clothes more attractive than women in other colours.
  • Athletes who wore red jerseys had a better chance of winning in some sports competitions than those who wore other colours.
  • Students who studied in a room with red colour achieved lower results than those who had a presentation in rooms with other colours.
  • People were more willing to believe something was urgent when it was presented on a red background than on a blue or green background.

And how to use red in everyday life?

There are many ways to use the colour red for success in life. You can believe it or not, but perhaps the colour red can help you in many areas of your personal or professional life.

  1. Wear red - Research shows that wearing red can boost your confidence and self-esteem, which can have a positive effect on your performance in various areas of life.

  2. Use red accessories - For example, red pens, notebooks or bags can highlight your confident and confident attitude.

  3. Include red in your work environment - The colour red can stimulate creativity, energy and motivation. So use it in your work environment - it can be, for example, using red flowers, decorations or ornaments.

  4. Use red to improve your love life - The colour red can be a symbol of love, passion and romance. Use it in the form of red candles, decorative items or party games.

However, it is important to remember that each person perceives colours differently and some colours may have negative associations for individuals. Therefore, it is necessary to choose colours that suit you and with which you feel comfortable.


PhDr. Ivana Čergeťová, PhD., LL.M., MBA, PCIC

I am a psychologist, NLP coach, attachment-based therapist, career counselor, and academic staff. I have been dedicated to the attachment theory in personal and work settings for over 20 years. I work on this topic not only as a counselor but also as a researcher. Meeting with me can help you if you are seeking an expert in mental health specializing in relationships, communication, and personal development. For more information, follow my social networks @radipsychologicka #attachment #relationships #love #attachment #JoinMeForAdvice #relationshiptherapist #development